Ultimate Consumers Refer to

question 14

Multiple Choice

Ultimate consumers refer to

• A)the people who use the products and services purchased for a household.
• B)people who have already purchased a firm's product at least once,have been satisfied,and are likely to make repeat purchases.
• C)people or organizations that have used a competitor's product and who have been dissatisfied,and who are still seeking a product or service to satisfy their needs.
• D)those manufacturers,wholesalers,retailers,and government agencies that buy goods and services for their own use or for resale.
• E)one or more specific groups of potential customers toward whom an organization directs its marketing program.