Founder of Starbucks,Howard Schultz,provides Health Care for All Employees Who

question 208

Multiple Choice

founder of Starbucks,Howard Schultz,provides health care for all employees who work over 20 hours per week.He says "the companies that are doing the right thing by covering their employees [with health care coverage] are paying for the companies who don't do the right thing." This is an example of one of Starbucks' __________ goals.

• A) profit
• B) market share
• C) employee welfare
• D) customer satisfaction
• E) sales

---

Definitions:

Family Branding

A marketing strategy where a company uses one brand name for multiple related products, aiming to leverage brand equity and simplify consumer choice.

Product Line Extension

The introduction of additional items in a given product category under the same brand name, often varying in size, flavor, or related attributes, to cater to different consumer needs or preferences.

Market Segment

A subgroup within a larger market, defined by its own unique preferences or characteristics, targeted by marketers for specific strategies.

Product Line Extension

This involves adding new products to an existing range to attract more customers or meet their varying needs.