BCG Has Given Specific Names and Descriptions to the Four

question 328

Multiple Choice

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

---

Definitions:

Value Frontier

A concept in business strategy that represents the maximum amount of value that companies can deliver to their customers at the lowest cost, balancing quality and affordability.

Value Frontier

A concept in business strategy that represents the maximum value a company can deliver to its customers at a given cost.

Innovation

The process of creating, developing, and implementing new ideas, products, or methods to improve or disrupt existing markets.

Market Expansion

Strategies used by businesses to sell their existing products or services to new geographical areas or markets to increase their customer base.