During October,kiosk or "Pop-Up" Stores Often Appear in Many Malls

question 170

Essay

During October,kiosk or "pop-up" stores often appear in many malls for the holiday season.Typically,these kiosks sell gift boxes of cheese,jewelry,and other items people think are appropriate seasonal gifts.In January,these "pop-up" retailers vanish.Is it possible for such a retailer to use relationship marketing? Explain your answer.

---

Definitions:

Production Possibilities Frontier

A curve representing a hypothetical model of a two-product economy operating at full employment.

Aggregate Demand Curve

A curve that represents the total demand for goods and services within an economy at various price levels, all else being equal.

Price Level

The average of current prices across the entire spectrum of goods and services produced in the economy, often used to measure inflation.

Aggregate Supply Curve

Illustrates the total output of goods and services that producers in an economy are willing to supply at different price levels, in the short run or the long run.