Which of the Following Statements Best Defines Consumer Needs and Wants

question 14

Multiple Choice

Which of the following statements best defines consumer needs and wants?

• A) Needs are far more influential than wants with respect to marketing decision making.
• B) Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
• C) Wants occur when a person feels deprived of basic necessities such as food, clothing, and shelter while needs are determined by a person's knowledge, culture, or personality.
• D) Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
• E) Needs and wants are exactly the same.

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Definitions:

Voluntary Smiles

Smiles that are consciously produced by an individual, typically to convey happiness or sociability.

Spontaneous Smiles

Smiles that occur without external stimuli, often reflecting a feeling of contentment or an innate reaction.

Emotional Meaning

The significance or value that is associated with a specific emotion or feeling, often determining how emotional experiences are interpreted and responded to.

Sadness

Sadness is an emotional state characterized by feelings of unhappiness, sorrow, or disappointment, often triggered by adverse events or situations.