Figure 2-5 -Consider Figure 2-5 Above.A Small Family Owns Gelato Business in Business

question 242

Multiple Choice

Figure 2-5
-Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He experiments by purchasing a case of large take-home containers so customers can not only stop on the way home from school or work but also enjoy the gelato after dinner at home.Profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

• A) product penetration; "A"
• B) market penetration; "A"
• C) product development; "B"
• D) market development; "B"
• E) market development; "C"

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Definitions:

Intrinsic And Extrinsic Motivation

Describes two types of motivation where intrinsic refers to doing something because it is inherently interesting or enjoyable, and extrinsic refers to doing something for external rewards or to avoid punishments.

Problem-Focused Coping

A coping strategy where an individual directly tackles a stressful situation to minimize or eliminate its impact.

Emotion-Focused Coping

Coping strategies aimed at reducing or managing the emotional distress associated with a situation.

Facial Feedback Hypothesis

The idea that sensory feedback from our facial expressions can affect our mood and even change our emotional state.