Of the Following Were Pre-Launch Issues 3M Encountered Before It

question 29

Multiple Choice

of the following were pre-launch issues 3M encountered before it could offer the Post-it^® Flag Highlighter EXCEPT:

• A) manufacturing issues-where will the product be produced?
• B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
• C) promotion issues-how will 3M tell students the offering exists?
• D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores, mass merchandisers, office supply stores, etc.)?
• E) market segmentation issues-who is(are) the target market(s) for this offering?

Apply the concept of utility to explain consumer choices and market phenomena such as the water-diamond paradox.

Recognize the role of price in consumer decision-making and utility maximization.

Understand the concept of correlation coefficient and its significance in statistics.

Interpret measures of central tendency and variability.

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Definitions:

Consumer Attention

The focus given by consumers to marketing messages and products, crucial for successful advertising.

Marketing Communication

A variety of techniques and methods used by companies to convey their brand message, promote products, and engage with customers.

Sender

The entity or individual that initiates a message or parcel to be delivered to a receiver.

IMC Noise Problems

Interference or obstructions that disrupt the effectiveness of integrated marketing communication efforts.