Of the Following Were Pre-Launch Issues 3M Encountered Before It

question 29

Multiple Choice

of the following were pre-launch issues 3M encountered before it could offer the Post-it^® Flag Highlighter EXCEPT:

• A) manufacturing issues-where will the product be produced?
• B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
• C) promotion issues-how will 3M tell students the offering exists?
• D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores, mass merchandisers, office supply stores, etc.)?
• E) market segmentation issues-who is(are) the target market(s) for this offering?

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Definitions:

Predictor Variables

Predictor variables are independent variables in statistical models that are used to predict outcomes or influences on a dependent variable.

Linear Regression Equation

A mathematical expression defining a direct relationship between a single dependent variable and several independent variables.

Best Fit

A line or curve that represents the best approximation of a set of data points, often determined by minimizing the differences between the estimated and observed values.

Variables

Elements, features, or factors that are liable to vary or change within the context of a scientific study or experiment.