Pricing Strategy for Its Post-It^® Flag Highlighters Was as Follows

question 242

Multiple Choice

pricing strategy for its Post-it^® Flag Highlighters was as follows:

• A) match its principal competitors' highlighters' prices.
• B) charge $3.99 to $4.99 for a single Post-it Flag Highlighter or $5.99 to $7.99 for a three-pack, which would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M.
• C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D) make the product easier to purchase by placing the Post-it^® Flag Highlighter in discount office supply retailers.
• E) use the same pricing strategy as its 3M's Post-it^® Flag and Post-it^® Note offerings.

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Definitions:

Microtubules

Cylindrical structures that are part of the cytoskeleton in cells, playing roles in cell shape, division, and transport mechanisms.

Spindle

A cellular structure involved in cell division; it is formed of microtubules and proteins and is responsible for separating chromosomes into daughter cells.

Centrioles

Cylindrical structures found in most eukaryotic cells that play a critical role in cell division by helping to organize the mitotic spindle.

Microtubules

Cylindrical structures made of tubulin proteins that are part of the cytoskeleton in all eukaryotic cells, involved in cell shape, division, and transport mechanisms.