United Way of Greater Toronto (UWGT),like Many Charities,was Sitting on a Gold

question 236

Multiple Choice

United Way of Greater Toronto (UWGT) ,like many charities,was sitting on a gold mine of donor data.Unfortunately,UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings,but it could not offer donors information that would convince them to donate to UWGT over other charities.Which of the following tools would be most useful for the nonprofit organization to use?

• A) a flexible marketing system
• B) a database warehouse
• C) a customer relationship management plan
• D) a competitive intelligence framework
• E) a customer-oriented marketing mix program

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Definitions:

Wicked Problems

Complex issues that are difficult to define and solve because they are interconnected with other problems and have multiple stakeholder perspectives with differing priorities.

Urban

Relating to, characteristic of, or situated in a city or town.

Governmental Planning

The process by which governmental bodies set goals, establish priorities, and develop strategies to achieve desired outcomes for communities or nations.

Bootstrapping

refers to starting a business with minimal financial resources, relying on personal income and savings rather than seeking external investment.