Of the Following Were Pre-Launch Issues 3M Encountered Before It

question 29

Multiple Choice

of the following were pre-launch issues 3M encountered before it could offer the Post-it^® Flag Highlighter EXCEPT:

• A) manufacturing issues-where will the product be produced?
• B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
• C) promotion issues-how will 3M tell students the offering exists?
• D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores, mass merchandisers, office supply stores, etc.)?
• E) market segmentation issues-who is(are) the target market(s) for this offering?

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Definitions:

Partnership Capital

The total resources contributed by partners to a partnership for carrying out its business activities.

Limited Liability Company

A Limited Liability Company (LLC) merges the partnership or sole proprietorship's benefit of pass-through taxation with a corporation's feature of limited liability.

Business Form

The legal structure or organization of a business, such as sole proprietorship, partnership, corporation, or limited liability company (LLC).

S Corporation

A designation for a corporation that meets specific Internal Revenue Service criteria, allowing it to be taxed as a pass-through entity, thereby avoiding the double taxation typically applied to corporations.