Local University Offers Business Courses for a Specific Target Market

question 115

Multiple Choice

local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A) put announcements on campus bulletin boards
• B) distribute promotional materials during classes
• C) advertise on national television
• D) advertise on local hip-hop radio shows
• E) advertise in the local newspaper

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Definitions:

Self-Regulation of Attention

The ability to control one's focus of attention, managing distractions and focusing on relevant stimuli or tasks.

Nonjudgmental Awareness

An approach or practice of being mindful and observant without making judgments or evaluations.

Sensation-Seeking

The desire to participate in highly arousing activities; it is especially common in early and mid-adolescence.

Highly Arousing Activities

Activities that intensely stimulate the emotional or physical state, causing heightened alertness or excitement.