Twitter Is a Website That Offers a Social Networking Service,enabling

question 119

Essay

Twitter is a website that offers a social networking service,enabling its users to send and read other users' messages or conversations called tweets,which are text-based posts of up to 140 HYPERLINK "http://en.wikipedia.org/wiki/Character_(computing)"characters displayed on the user's HYPERLINK "http://en.wikipedia.org/wiki/User_profile"profile page.Connected to each "tweet" is a rich details pane that provides additional information,deeper context,and embedded media.Companies are just beginning to use Twitter as a tool in their relationship marketing programs.In what ways could Twitter be used to benefit both the customer and the organization?

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Definitions:

Comparative Advantage

The skill of an entity—be it an individual, a company, or a country—to deliver a good or service more efficiently, incurring lower opportunity costs, than competing parties.

Absolute Advantage

The ability of an individual, company, or country to produce a good or service at a lower cost per unit than the competition.

Orange Production

The production process of growing and harvesting oranges, primarily for consumption as fruit or for juice production.

Opportunity Cost

The value of the next best alternative foregone as a result of making a decision.