Companies Are Just Beginning to Use Twitter as a Tool

question 239

Essay

Companies are just beginning to use Twitter as a tool in their relationship marketing programs.In what ways could Twitter benefit both customers and organizations?

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Definitions:

Private Equity

Capital investments made into companies that are not publicly traded, often to finance growth, acquisitions, or restructuring.

Dodd-Frank Reform Act

A comprehensive piece of financial regulation passed in 2010 in the United States, aimed at preventing the recurrence of financial crises through increased regulation.

Capital Requirements

The minimum amount of capital a bank or other financial institution must hold as required by its financial regulator.

Derivatives Market

A financial market for derivative securities like futures and options, where assets are based on the value of other underlying financial instruments.