Examlex
In general, the greater a firm's operating leverage, the higher its business risk.
Emotional Dimensions
are the various facets through which emotions can be classified, such as intensity, duration, and valence (positive or negative feelings).
Arousal
A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.
Pleasure
A feeling of happiness, enjoyment, or satisfaction derived from an experience.
Low Involvement
Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.
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