The Concept of Customer Satisfaction Is a Function Of

question 74

Multiple Choice

The concept of customer satisfaction is a function of:

• A) customer experience.
• B) customer knowledge.
• C) customer expectations.
• D) price.

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Definitions:

Advertising

The activity or profession of producing advertisements for commercial products or services to influence consumer behavior.

Signaling Theory

A theoretical framework explaining how individuals or entities convey certain information about themselves to differentiate from others.

High-Quality

A characteristic of products or services that exceed normal expectations in terms of performance, durability, or satisfaction.

Low-Quality

Referring to products or services that fail to meet expected standards of performance, reliability, or durability.