_________ Are Very Satisfied Customers but Have No Real Loyalty

question 1

Multiple Choice

_________ are very satisfied customers but have no real loyalty to the company and may defect because of a lower price elsewhere or on impulse, defying the satisfaction-loyalty rationale.

• A) Apostles
• B) Activists
• C) Hostages
• D) Mercenaries

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Definitions:

Line Lengths

In psychology, often used in perception experiments to investigate how individuals perceive and compare the lengths of lines or other objects.

Informational Influence

Social influence stemming from the desire to be correct in situations where the correct action or belief is uncertain, leading individuals to conform to others' expectations.

Social Group

A collection of individuals who interact with each other and share similar characteristics and a sense of unity.

Commitment

refers to the state or quality of being dedicated to a cause, activity, or relationship, often reflected in behavioral persistence and emotional investment.