Segmentation Based on Income Alone Is Sufficient Because Marketers Feel

question 52

True/False

Segmentation based on income alone is sufficient because marketers feel it is a strong indicator of the ability (or inability) to pay for a product (or brand) or a specific model of a product.

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Definitions:

Fixed Maturity Date

A specific date on which the principal (or face value) of a financial instrument is due to be repaid.

Financial Institution

A business that provides financial services such as loans, deposits, payments, and investment products to its customers.

Advances and Loans

Financial assistance provided by a lender to a borrower, where the amount is expected to be repaid with or without interest.

Net Cash Flows

The total amount of money being transferred into and out of a business, especially as affecting liquidity.