From the Consumer's Perspective, What Are the Two Major Factors

question 100

Multiple Choice

From the consumer's perspective, what are the two major factors that determine which stimuli the consumer will select to include?

• A) The contrast used in the ad and the consumer's motivation.
• B) The size of the physical product and the consumer's expectations.
• C) The consumer's previous experience as it affects their expectations and their motivations.
• D) The consumer's previous experience and the contrast used in the ad.