It Is Difficult to Overthrow a Brand Leader Once Stimulus

question 23

Multiple Choice

It is difficult to overthrow a brand leader once stimulus discrimination has occurred because the leader has had a longer period to teach consumers to associate the brand name with the product. In general, the longer the period of learning:

• A) the less likely the consumer is to discriminate.
• B) the more likely the consumer is to discriminate.
• C) the more likely the consumer will generalise.
• D) none of the above.

---

Definitions:

Essential Skills

Fundamental abilities or competencies necessary for performing a wide range of tasks in work, learning, and life.

Ranitidine HCl

A medication that reduces stomach acid production, used to treat and prevent ulcers in the stomach and intestines.

PO

An abbreviation for "per os," the Latin term for "by mouth," indicating oral administration of medication.

Daily

Occurring, done, or used every day; daily activities are part of the day-to-day routine.