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T-Mobile Implements a Program of Texting Its Current Customers to Find

question 27

Multiple Choice

T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?

Understand the importance and use of primary data in report writing.
Recognize strategies for effectively communicating recommendations to potentially resistant audiences.
Grasp the unique roles of summary reports in academic and business contexts.
Appreciate the function and importance of analytical reports in decision-making processes.

Definitions:

Business

The activity of making, buying, or selling goods or providing services in exchange for money, within an organizational or entrepreneurial context.

Plan

A detailed proposal for doing or achieving something, often involving a series of steps or actions intended to accomplish a specific goal.

WIPO

Stands for World Intellectual Property Organization, a global organization dedicated to protecting intellectual property rights across nations.

Intellectual Property

Legal rights that arise from the mental creations of inventors, authors, and artists, including patents, copyrights, trademarks, and trade secrets.

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