When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness

question 148

Multiple Choice

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign. One of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

• A)Open-ended
• B)Dichotomous
• C)Multiple-choice
• D)Imperative
• E)Declarative

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Definitions:

Cosmetics Companies

Businesses that specialize in producing and selling beauty and personal care products.

Transform Resources

The process of converting resources (labor, materials, capital) into goods and services more valued by society.

Market Economy

A market economy is a system where the supply and demand for goods and services determine prices and production levels, operating with minimal government intervention.

Entrepreneurs

Individuals who initiate, manage, and assume the risks of starting and running a new business venture.