The Pillsbury Company Defines All Individual Consumers Who Are Purchasers

question 151

Multiple Choice

The Pillsbury company defines all individual consumers who are purchasers of flour as its target market. It also defines all businesses who purchase flour as its target market. What targeting strategy would be most appropriate in this case?

• A)Concentrated
• B)Undifferentiated
• C)Wide appeal
• D)Differentiated
• E)Clustered

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Definitions:

Encounter

A meeting or interaction between individuals, which can lead to an exchange of ideas or affect personal growth.

Payoff

The return or reward received as a result of an investment or action.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, being aware of oneself as an individual.

Transactional Analysis

A method of psychoanalytic theory and therapeutic approach that involves analyzing social interactions to identify the communicator's ego state, serving as a foundation for interpreting behavior.