If a Company Segments Its Market on the Basis of Their

question 1

Multiple Choice

If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is

• A) lifestyle.
• B) motives.
• C) personality.
• D) benefit expectations.
• E) personality attributes.

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Definitions:

Place Theory

A theory in psychology that explains how humans perceive sound frequencies based on the specific location of hair cells stimulated in the cochlea.

Place Theory

A theory in hearing that suggests different areas of the basilar membrane respond to various frequencies, enabling us to distinguish sounds.

Sound Frequencies

Refers to the number of vibrations or cycles per second of a sound wave, measured in Hertz (Hz), impacting the pitch of the sound.

Gate-Control Theory

A theory that explains how the perception of pain is not just a direct result of activating pain fibers but is also modulated by interplay between different neurons in the spinal cord.