When Selecting Specific Target Markets, a Firm Should

question 194

Multiple Choice

When selecting specific target markets, a firm should

• A) revert to an undifferentiated approach if the market is deemed heterogeneous.
• B) choose the segments most in line with the firm's objectives and long-term growth.
• C) choose all segments that are determined to be profitable for the organization.
• D) choose the minimum number of segments necessary to achieve company sales potential.
• E) pick the segments with the best sales forecasts for the upcoming period of time.