Abercrombie & Fitch Is Developing a Program to Get to Know

question 115

Multiple Choice

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

• A)customer's reactions to marketing strategy can impact the firm's success
• B)all customers are the same when it comes to buying behavior
• C)a firm should create a marketing mix that satisfies customers
• D)it helps the marketer predict how consumers will respond to marketing strategies
• E)the marketing concept stresses that a firm should know its customers

---

Definitions:

Universal

Pertaining to or being applicable to all cases, individuals, or groups without exception.

Venn Diagram

A Venn diagram is a graphical representation using overlapping circles to illustrate the logical relationships between two or more sets of items.

Categorical Proposition

A statement that asserts or denies something about all members of a category, typically structured in forms such as "All S are P" or "No S are P."

Quality

The benchmark of an entity based on comparisons with others of its kind; how superior something is.