What Is the Primary Distinction Between a Line Extension and a Product

question 167

Multiple Choice

What is the primary distinction between a line extension and a product modification?

• A) A product modification results in a completely new product while a line extension is simply changing an old product.
• B) In both cases an existing product is altered, but the alteration is more dramatic with a product modification than it is with a line extension.
• C) Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market.
• D) With product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension.
• E) Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality.

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Definitions:

Chromosomes

Structures composed of DNA and proteins found in the nucleus of most living cells, carrying genetic information in the form of genes.

Horizontal Gene Transfer

The transfer of genetic elements across unicellular or multicellular organisms through means other than the direct inheritance of DNA from one generation to the next.

Plasmids

Small, circular, double-stranded DNA molecules found in bacterial cells and some eukaryotes, independent of chromosomes, often carrying genes that benefit their host organisms.

Prokaryotes

Microorganisms characterized by the absence of a nucleus and membrane-bound organelles, including bacteria and archaea, which play key roles in ecosystems and biotechnology.