"Is the Demand Strong Enough?" Is a Question That Marketers

question 166

Multiple Choice

"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.

• A) screening
• B) concept testing
• C) business analysis
• D) product development
• E) test marketing

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Definitions:

Organization

can refer to a collective group of people structured and managed to meet a need or pursue collective goals, or the act of organizing.

Expectations

Beliefs or predictions about future events, often influencing behavior and decision-making.

Seven-step Procedure

A structured process often followed in problem-solving or decision-making that involves steps from understanding the issue to implementing solutions.

Socializing Employees

The process of introducing new employees to the organization's culture, values, and accepted behaviors to facilitate their integration and performance.