Scenario 14

question 39

Multiple Choice

Scenario 14.1 Use the following to answer the questions.Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1. The Liz & Co brand is sold only at J.C. Penney's. This is an example of ____ distribution.

• A)selective
• B)routine
• C)horizontal
• D)intensive
• E)exclusive

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Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, affecting economic, social, and cultural practices worldwide.

Financial Transactions

Exchanges or transfers of monetary value between parties, which can include lending, investing, borrowing, and paying.

AFL and CIO Merge

The union in 1955 of the American Federation of Labor (AFL) and the Congress of Industrial Organizations (CIO), two of the largest labor federations in the United States, to increase unity among the labor movement.

Craft Unionism

A type of unionism where workers in the same trade or craft form their own unions, focusing on specific skills or occupations.