The Major Obstacle a Salesperson Faces When Trying to Get

question 61

Multiple Choice

The major obstacle a salesperson faces when trying to get retailers to place new products on store shelves is:

• A) retailers' resistance to change.
• B) limited shelf space.
• C) negative publicity.
• D) self-regulation.
• E) determining product category.

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Definitions:

Antitrust Laws

Legislation enacted to prevent monopolies or unfair business practices that restrict free competition, thereby protecting consumers and ensuring a fair market environment.

Natural Monopoly

A type of monopoly that exists due to the high cost or complexity of operating in a specific industry, which effectively prevents other competitors.

Monopoly Inefficiency

The loss of economic efficiency that occurs when a single firm controls the market, leading to higher prices and lower product quantity or quality than in competitive markets.

Perfect Price Discrimination

A market strategy where a seller charges each buyer their maximum willingness to pay, capturing the entire consumer surplus as profit.