A Salesperson Asks a Bookstore Owner, "Do You Know Why

question 45

Multiple Choice

A salesperson asks a bookstore owner, "Do you know why students who use our test preparation books increase their SAT scores?" What approach is being used?

• A) Product
• B) Opinion
• C) Curiosity
• D) SPIN
• E) Customer benefit

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Definitions:

Gross Domestic Product

The total monetary value of all finished goods and services produced within a country's borders in a specific time period.

Publicist

Most common in the entertainment, fashion, and celebrity arenas, this professional focuses on keeping the client visible and in the news to boost popularity and promote projects (e.g., movies and television shows).

Media Kits

A package of promotional materials provided to potential advertisers or journalists, containing information and statistics about a media outlet.

PR Tactic

A specific action or strategy implemented as part of a public relations campaign to influence public perception or behavior.