If a Salesperson Sincerely Wants to Establish a Caring Relationship

question 52

Multiple Choice

If a salesperson sincerely wants to establish a caring relationship with a potential key account, the salesperson should:

• A) view the selling process as continuous.
• B) engage in transaction selling.
• C) assume the selling process has a distinct beginning and ending.
• D) internalize the buyer's organizational culture.
• E) engage in relationship transformation selling.