Define Relationship Marketing and Explain Its Characteristics

question 58

Essay

Define relationship marketing and explain its characteristics.

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Definitions:

Drawee

The party in a financial transaction who is directed to pay a certain amount of money as outlined in a draft or check.

Draft

A preliminary version of a document or plan that is subject to revision.

Accept

To agree to receive or undertake something offered.

Payee

A payee is the individual or entity to whom a payment is made, typically named or designated in a financial transaction document.