Match Each Item with the Correct Statement Below

question 99

Multiple Choice

Match each item with the correct statement below.
-_____ is the process of selecting survey respondents or research participants.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Collection Procedures

The methods and processes used by a company to pursue and collect payments owed by customers.

Credit Sales

Sales made on credit, where the buyer agrees to pay the seller at a future date.

Economic Order Quantity

The optimal quantity of stock that minimizes the total holding costs and ordering costs in inventory management.

Inventory Cost

The cost associated with holding and storing inventory over a certain period, including warehousing, insurance, and depreciation expenses.