Companies Can Use Database Marketing to Improve Customer Retention and Referral

question 140

True/False

Companies can use database marketing to improve customer retention and referral rates.

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Definitions:

Appraisers Inflate

A situation where property or asset valuers intentionally estimate higher values than what is genuine, often leading to skewed market prices or unfair advantages.

Similar-to-me Error

A cognitive bias in decision-making processes, where individuals favor those who are similar to themselves.

Contrast

The state of being strikingly different from something else, typically something in juxtaposition or close association.

Performance Ratings

A method for evaluating an employee's job performance, typically based on predefined criteria and metrics.