The Relationship Marketing Continuum Has Three Levels

question 194

Multiple Choice

The relationship marketing continuum has three levels.With respect to the different levels,we know that:​

• A)​In the third level, a social feature is introduced.
• B)​In the second level, the buyer and seller develop a dependency.
• C)​In the first level, the primary focus is on social interactions.
• D)​In the second level, the primary focus is on price.
• E)​In the first level, it is acknowledged that it takes more than a low price to create a long-term relationship.

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Definitions:

Secular

Not religious; not connected with a church, synagogue, mosque, pagoda, temple, or other religious institution.

Rationality

The quality of being based on or in accordance with reason or logic, often characterized by making decisions through systematic, logical, and objective criteria.

Moral Development

The process by which individuals develop their understanding of morality and ethical behavior.

Character Formation

The process of developing and defining one's personal beliefs, values, and behaviors.