Match Each Item with the Correct Statement Below

question 195

Multiple Choice

Match each item with the correct statement below.
-_____ is a forecasting technique that assigns weights to historical sales data,giving the greatest weight to the most recent data.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Federally Funded Childcare

Childcare services and programs that receive financial support from the federal government to ensure accessibility and affordability for families.

Defense Plants

Industrial facilities that produce military equipment and supplies for a country's defense forces.

Arsenal of Democracy

A term coined by President Franklin D. Roosevelt during World War II, referring to the idea that the United States had the responsibility to supply Allied nations with the materials needed to defeat the Axis Powers.

Doolittle Raid

A military operation during World War II in which U.S. aircraft bombed Tokyo and other Japanese cities in 1942, the first air raid to strike the Japanese Home Islands.