During the 2016 Grammy Music Awards Program,the Technology Company Intel

question 56

Multiple Choice

During the 2016 Grammy music awards program,the technology company Intel partnered with Lady Gaga to enable her to integrate technology into her musical tribute to David Bowie.​Intel brought a series of robots - like the "dancing piano" - and a motion sensory chip that helped the visual effects match Gaga's movements onstage.Matt Kauffman,Intel head of events and experiences stated,"We want to demonstrate how technology transforms people's lives,and how Intel is the technology behind it." Which marketing term best applies to the case of Lady Gaga and Intel?

• A)​comarketing
• B)​cobranding
• C)​technology partnership
• D)​internal partnership

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Definitions:

Touching

Pertaining to physical contact perceived through the sense of touch, often conveying warmth, comfort, or emotional communication.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response; in biology, the dying out of a species.

Vocalizations

The sounds produced by the vocal cords, including speech, cries, or other vocal output.

Infant

A young child in the earliest period of life, especially from birth to one year old.