You Just Inherited the Family Business from Your Uncle Who

question 165

Multiple Choice

You just inherited the family business from your uncle who ran it successfully or over twenty-five years.You worked in the business during those years,and always vowed to change things once you took over ownership.Specifically,you came to realize that your uncle ran the business with a transaction-based mindset that produced good results,but not optimal results.You vowed to shift the business towards a relationship-based approach when you took over. ​
Based on your philosophy,which of the following characteristics do you plan to instill in the company's new approach to doing business?​

• A)​Treat customers as equal partners in the buyer-seller exchange.
• B)​Limit communications with customers.
• C)​Focus on selling products and selling them quickly.
• D)​Have a short-term focus in the interactions with customers.
• E)​Focus on new sales rather than repeat sales.

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Definitions:

Projective Personality Test

A type of personality test in which the individual offers responses to ambiguous scenes, words, or images, revealing hidden emotions and internal conflicts.

Audience's Needs

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The process of organizing and preparing the content, structure, and delivery of a presentation to effectively communicate with an audience.

Verbal Fillers

Words or phrases, often lacking substantive information, used during speech to fill pauses or hesitations.