Explain the Differences Between Frequency Marketing and Affinity Marketing Programs

question 50

Essay

Explain the differences between frequency marketing and affinity marketing programs.Give an example of each.

---

Definitions:

Blastula

Hollow ball of cells that forms as a result of cleavage.

Zygote

Diploid cell that forms when two gametes fuse; the first cell of a new individual.

Prostaglandin

A group of physiologically active lipid compounds having diverse hormone-like effects in animals, such as regulating inflammation, blood flow, and the formation of blood clots.

Oxytocin

A hormone and neuropeptide that plays a significant role in social bonding, sexual reproduction, childbirth, and the period after childbirth.