You Work for a Television Network That Needs to Advertise

question 119

Multiple Choice

You work for a television network that needs to advertise a new fall season show.Because of the show's content,you want to market to college students and young professionals.You decide that since the show is going to be introduced in October of the following year,it would be good to start with billboards and ad placements on buses,bus shelters,trains,and in subway stations.You know that new shows typically debut in the fall,so you do some research and notice that your rival network also has a new show lined up for the fall.You want to make sure that you are not targeting the same markets.By the spring of the following year,you are going to introduce television commercials,social marketing,and online ads.By this point,national newspapers are impressed with the show and write op-ed pieces about the new show. ​
​Which of the following aspects of media scheduling is missing from the scenario?

• A)​sales patterns
• B)​target markets
• C)​repurchase cycles
• D)​public relations
• E)​competitors' activities

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Definitions:

Five Weeks

A time period or duration consisting of five consecutive weeks, often used in planning, scheduling, or project timelines.

Calendar Item Status

The current condition or progress marking of an event or task within a digital calendar, such as 'completed', 'pending', or 'canceled'.

Working Elsewhere

Refers to performing job duties outside the traditional office setting, which could include working from home or another location.

Events

Occurrences or activities that take place at a certain time and place, often organized for a specific purpose.