Which of the Following Statements Is Accurate About Sales Promotion

question 15

Multiple Choice

Which of the following statements is accurate about sales promotion? ​

• A) ​Sales promotion can increase sales by providing extra purchasing incentives.
• B) ​Sales promotion encompasses personal selling.
• C) ​Sales promotion has increased dramatically, primarily at the expense of personal selling.
• D) ​Product characteristics are not relevant when deciding on sales promotions.
• E) ​Sales promotion encompasses public relations.

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Definitions:

Money Supply

The total amount of monetary assets available in an economy at a specific time, including currency and various types of deposits.

Fisher Effect

The economic theory proposing that the real interest rate is independent of monetary measures, especially the nominal interest rate and the expected inflation rate.

Real Interest Rate

The rate of interest an investor expects to receive after allowing for inflation, showing the real gain of an investment.

After-tax Real Rate

The actual income rate of return on an investment, after accounting for inflation and taxes.