At Which Step in the Hierarchy of Effects Would a Marketer

question 140

Multiple Choice

At which step in the hierarchy of effects would a marketer use 'teaser' advertisements?

• A)Purchase
• B)Awareness
• C)Knowledge
• D)Desire
• E)Loyalty

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Definitions:

Agreeableness

A personality trait characterized by compassion and cooperativeness towards others.

Behavioural Plasticity

The capacity of an organism to modify its behavior based on experience or environmental changes.

Personality Characteristic

Innate or acquired traits that define an individual's behavior, thinking patterns, and emotional reactions, contributing to their unique personal identity.

Workplace Deviance

Behaviors exhibited by employees that violate organizational norms, policies, or ethical standards.