Advertisers Try to Minimise Mistakes by Getting Reactions to Advertising

question 52

Multiple Choice

Advertisers try to minimise mistakes by getting reactions to advertising messages before they are actually placed by using ________.

• A)hypothesis testing
• B)test sampling
• C)pre-testing
• D)standard deviation testing
• E)objective-and-task techniques

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Definitions:

Substantive Law

The set of laws that governs how members of a society are to behave, as opposed to procedural law which dictates how the legal system operates.

Correlative

Having a mutual relationship, where one thing corresponds with or is related to another.

Breaches

The failure to perform as stipulated by the terms of a contract, which may result in legal action and damages.

Agents of Socialization

Individuals, groups, or institutions that play a significant role in integrating people into social life by teaching norms, values, and skills.