Examlex
How might a company advertising a new sports drink evaluate their ad campaign?
Encoding
The initial process of converting information into a form that can be stored in memory, involving transforming sensory input into meaningful data.
Memory Consolidation
The process through which initial fragile memories are transformed into stable, long-term memories.
Encoding Specificity Principle
A principle stating that the recall of information is improved when the contexts present at encoding and at retrieval are the same.
Retrieval
Retrieval is the process of bringing information from stored memory back into conscious awareness, an essential part of the memory process in cognitive psychology.
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