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How Do Marketers Use the Product Life Cycle (PLC)

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How do marketers use the product life cycle (PLC)?


Definitions:

Entrepreneurship

The act of creating, designing, and running a new business, often initially a small business, offering products, processes, or services for sale or hire.

Emancipated Minor

A legal status granted to individuals under the age of 18, allowing them to enjoy adult rights and responsibilities due to certain circumstances.

Ratification

The principal’s approval of an unauthorized act performed by an agent or by one who has no authority to act as an agent. Also, an approval of a contract made by a minor after reaching maturity.

Contractual Obligation

A legal duty that arises out of a contract, requiring a party to either perform or refrain from performing certain acts.

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