Examlex
The cosmetics giant L'Oreal has the resources to offer several product lines at a variety of prices.It targets the luxury market with their brand Helena Rubinstein,while less expensive offerings such as Elseve is targeted to large department stores and discounters.What targeting strategy are they pursuing?
Financially-Disappointing
Describes a situation, outcome, or performance that fails to meet the expected financial goals or returns.
Popular TV Show
A television program that attracts a large audience and considerable viewership, often becoming a significant part of popular culture.
Clayton Act
Prohibits the practice of tie-in sales when they substantially lessen competition.
Tie-In Sales
A sales technique where the purchase of one product requires the purchase of another product as well.
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