Examlex
McDonald's wanted to add a pancake shaped like a muffin to its breakfast menu.The problem was in determining how a customer would add syrup to the pancake while eating and driving.Fortunately,one of the company's suppliers developed crystallised syrup that seeps through the pancake once it is heated.What phase of new-product development occurred when McDonald's met with its supplier?
TAT
Thematic Apperception Test, a projective psychological test that involves creating stories about ambiguous scenes and images, used to uncover a person's underlying thoughts, motives, and feelings.
Achievement Motivation
A drive within individuals to set and accomplish goals, often fueled by a desire for success and recognition.
Achievement Situations
Contexts or scenarios in which an individual's performance is measured and evaluated against a standard or against others.
Motive for Success
Refers to the drive or desire within individuals to achieve success and accomplish their goals.
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