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Explain How Marketers Could Use Perceptual Maps in Developing Their

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Explain how marketers could use perceptual maps in developing their positioning strategies.


Definitions:

Phenotypic Expression

The observable physical or physiological traits of an organism, which result from the interaction of its genotype with the environment.

Genetic Drift

A mechanism of evolution that involves random changes in the frequency of alleles within a population over time, not necessarily driven by natural selection.

Allele Frequencies

The proportionate occurrence of alleles within a population's gene pool, indicating genetic diversity and evolution trends.

Allele Frequency

The proportion of all copies of a particular gene in a population that are of a given allele variety.

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