The First Step in Developing a Positioning Strategy Is to ________

question 1

Multiple Choice

The first step in developing a positioning strategy is to ________.

• A)create a product with a competitive advantage
• B)create target markets
• C)analyse the competitors' position in the marketplace
• D)set the marketing communications budget
• E)identify segmentation variables

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Definitions:

Break-even Sales

The amount of revenue from sales needed to cover all of a company’s operating expenses, resulting in neither profit nor loss.

Unit Variable Costs

The costs that vary directly with the production volume, including materials and labor, on a per unit basis.

Break-even Point

The point at which total revenues equal total costs, resulting in no profit or loss.

Break-even Sales

The amount of sales revenue needed to cover all fixed and variable costs, leading to a situation where there is no profit or loss.