The Most Important Aspect of Customer Relationship Management (CRM)is That

question 39

Multiple Choice

The most important aspect of customer relationship management (CRM) is that it ________.

• A)requires organisations to view their customers as adversaries
• B)requires organisations to look at customers as partners
• C)can be implemented using any form of mass communication channel
• D)creates clear win-lose situations
• E)allows marketers to create consumer wants and needs

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